Sales Management and the CEO

What Attendees Will Learn: Selling is the one discipline in the corporate mix where arms-length leadership by the CEO is not enough, CEOs must UNDERSTAND and PARTICPATE in sales management to ensure solid revenue and profit growth. Other areas of the business are more forgiving. Poor sales performance however is black and white, everybody directly feels this one. Of all the things you need to do to ensure the success of your company, overseeing the sales function is one of the most critical, and often the least understood. This presentation will highlight the top three areas in the sales function that CEOs should constantly monitor.

Key Takeaways: Attendees will leave with a better understanding of their role in the sales process and an immediately actionable checklist of activities that could quickly unlock some real potential in sales.

 

Steve Traplin has almost forty years of business experience with the majority of it in sales and marketing roles at the Vice-President and CEO level. For the past ten years he has been providing sales strategy, execution and mentoring services to CEOs of technology-based companies spanning a broad spectrum of products and services in B2B and B2C markets. This experience and focus gives him a unique CEO perspective and empathy. Although initially a reluctant sales professional, Steve is an entrepreneur who quickly learned that to keep his business ventures on track he needed to learn to sell. Whether CEO, President, Owner, or General Manager, he realized his fortunes (or misfortunes) hinged on how well he acquired new business.